Videos Recruit Youth in Underrepresented Groups Toward ERC Precollege Programs

Achievement date: 
2013
Outcome/accomplishment: 

A new set of videos from The Science House at North Carolina State University (NC State) serve to recruit students from diverse backgrounds to participate in the precollege programs of the Future Renewable Electric Energy Delivery and Management Systems (FREEDM) Center.  FREEDM, an NSF Engineering Research Center (ERC), is headquartered at NC State.

Impact/benefits: 

A priority of FREEDM is to reach women and underrepresented minority students to improve access and to encourage students to pursue careers in engineering and related fields.  The FREEDM recruiting videos serve as a model for communicating the importance of summer academic programs for entering science, technology, engineering, and math (STEM) fields.

Explanation/Background: 

The videos present the perspective of African-American and Latino students and parents on the benefits of engagement with the ERC precollege programs. Parents, grandparents, former student program participants, partner school leaders, and the precollege site leaders participated in the making of the videos, one of which is in Spanish.

The two recruiting videos are available at http://science-house.org/index.php/freedm-videos (titled “FREEDM en el verano” and “Summer FREEDM”). Both are also available on YouTube. The videos are produced to speak to the audience of middle and high school students and their parents to introduce the benefits of summer academic programs and the issues being addressed by researchers in the FREEDM Center. Viewers are introduced to a wide range of people who have been engaged in FREEDM projects.