Heavy Traffic Drawn to CSNE Booth at Large Las Vegas Trade Show

Achievement date: 
2014
Outcome/accomplishment: 

Wide-ranging conversations on all things related to the brain were spurred at one of the world’s largest trade shows, at a booth manned by Center for Sensorimotor Neural Engineering (CSNE), an Engineering Research Center (ERC). Funded by the NSF with its headquarters at the University of Washington, the Center sent a team to the Consumer Electronics Show in January 2014 in Las Vegas.

Impact/benefits: 

More than 150,000 people attended the trade show, with the Center’s booth enjoying heavy traffic each day. The Center was located in a special section of the show that featured 200 startups, ERCs, and other research organizations. Researchers talked with engineers, physicians, students, and tech-curious visitors about their work developing neural-inspired devices. Besides other researchers and tech buyers, the booth generated conversations with more than 60 industry participants, some of whom might join the Center’s Industry Affiliate Program and support its research.

Explanation/Background: 

Many visitors were familiar with the Center’s research on “brain-to-brain communication,” a topic widely featured in news media in preceding months. Booth visitors also had the chance to participate in virtual arm wrestling with WrestleBrainia 3000, an educational demonstration of neural engineering created by CSNE graduate students. The booth generated media coverage that was specifically about the Center’s work.